Normal view
MARC view
Organizations and social networking : utilizing social media to engage consumers / Eldon Y. Li, Stanley Loh, Cain Evans and Fabiana Lorenzi, editors.
Series: Advances in electronic business series ; volume 5Publication details: Hershey, PA : Business Science Reference, [2013]Description: xxi, 423 pages : illustrations ; 29 cmISBN:- 9781466640269 :
- 146664026X :
- HF5415.1265 .O74 2013
Contents:
Summary: "This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms"--Provided by publisher.
Social media activities: understanding what consumers do in social media / Kristina Heinonen -- Using social media to cultivate positive community norms / Caroline Graham Austin, Jeff Linkenbach, Sarah N. Keller, Jay Otto -- Personality and social media use / Teresa Correa, Ingrid Bachmann, Amber W. Hinsley, Homero Gil de Zuńĩga -- How motivations for social media usage can change and what it means for e-businesses / Tobias Hopp, Harsha Gangadharbatla, Kim Sheehan -- Understanding purchasing behavior within virtual worlds: planned purchases and impulse buying / Andreas M. Kaplan, Michael Haenlein -- Typical innovative and involvement characteristics of contributors to consumer generated media / Eric Shiu -- Can your business have one million friends?: understanding and using blogs as one-to-one mass media / Soyean (Julia) Kim, Barbara A. Bickart, Fred́eŕic F. Brunel, Seema Pai -- User intention of sharing video clips on Web 2.0 social network websites / Eldon Y. Li, Shu-Hsun Chang -- Comparing Web 2.0 applications as marketing tools / Erkan Akar, Mete Karayel -- Two-sided markets and social media / Xiaojing Lu, Ronald E. Goldsmith, Margherita Pagani -- Application of social media tools by retailers / Mariá-del-Carmen Alarcoń-del-Amo, Carlota Lorenzo-Romero, Efthymios Constantinides -- Interaction between consumers and businesses through social media: trends and future / Huliane Medeiros da Silva, Gilson Gomes da Silva, Flavius da Luz e Gorgn̥io -- Using social network data to identify key influencers for social CRM activities / Goetz Greve -- Best practices for social CRM / Fabiana Lorenzi, Stanley Loh -- E-business planning in morphing organizations: maturity models of business transformation / Sharon Cox -- The new age e-enterprise: internet-based collaboration, innovation, and co-creation / Vandana Ahuja -- Negotiation by software agents in electronic business: an example of hybrid negotiation / Nosheen Riaz, Moez Rehman -- The transformative effect of social media: revolutionizing business models of mass production to individual production by the masses / Anna Farmery.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.1265 O74 2013 (Browse shelf(Opens below)) | Available | 5135169 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.1265 .M69 2018 Video marketing strategy : harness the power of online video to drive brand growth / | HF 5415.1265 .N48 2001 Net results.2 : best practices for web marketing / | HF 5415.1265 .N48 2016 Get over your damn self : the no-bs blueprint to building a life-changing business / | HF 5415.1265 O74 2013 Organizations and social networking : utilizing social media to engage consumers / | HF 5415.1265 .P3674 2016 Platform revolution : how networked markets are transforming the economy and how to make them work for you / | HF 5415.1265 .S39 2012 Make the phone ring : the secrets of cost-effective online marketing / | HF 5415.1265 .S735 2000 The birth of Internet marketing communications / |
Includes bibliographical references and index.
Social media activities: understanding what consumers do in social media / Kristina Heinonen -- Using social media to cultivate positive community norms / Caroline Graham Austin, Jeff Linkenbach, Sarah N. Keller, Jay Otto -- Personality and social media use / Teresa Correa, Ingrid Bachmann, Amber W. Hinsley, Homero Gil de Zuńĩga -- How motivations for social media usage can change and what it means for e-businesses / Tobias Hopp, Harsha Gangadharbatla, Kim Sheehan -- Understanding purchasing behavior within virtual worlds: planned purchases and impulse buying / Andreas M. Kaplan, Michael Haenlein -- Typical innovative and involvement characteristics of contributors to consumer generated media / Eric Shiu -- Can your business have one million friends?: understanding and using blogs as one-to-one mass media / Soyean (Julia) Kim, Barbara A. Bickart, Fred́eŕic F. Brunel, Seema Pai -- User intention of sharing video clips on Web 2.0 social network websites / Eldon Y. Li, Shu-Hsun Chang -- Comparing Web 2.0 applications as marketing tools / Erkan Akar, Mete Karayel -- Two-sided markets and social media / Xiaojing Lu, Ronald E. Goldsmith, Margherita Pagani -- Application of social media tools by retailers / Mariá-del-Carmen Alarcoń-del-Amo, Carlota Lorenzo-Romero, Efthymios Constantinides -- Interaction between consumers and businesses through social media: trends and future / Huliane Medeiros da Silva, Gilson Gomes da Silva, Flavius da Luz e Gorgn̥io -- Using social network data to identify key influencers for social CRM activities / Goetz Greve -- Best practices for social CRM / Fabiana Lorenzi, Stanley Loh -- E-business planning in morphing organizations: maturity models of business transformation / Sharon Cox -- The new age e-enterprise: internet-based collaboration, innovation, and co-creation / Vandana Ahuja -- Negotiation by software agents in electronic business: an example of hybrid negotiation / Nosheen Riaz, Moez Rehman -- The transformative effect of social media: revolutionizing business models of mass production to individual production by the masses / Anna Farmery.
"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms"--Provided by publisher.
There are no comments on this title.
Log in to your account to post a comment.