Includes index.

What is social media? -- Strategic planning -- Audience matters -- The power of content -- Social media channels -- Launch a social media program -- Blogs and websites -- Photography as a social luxury -- Brand evangelism -- Survival tips.

With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected marketing strategist shows you how to take advantage of social media to grow a profitable photography business. If you've been wondering which social media sites to use, how to use them, how often to use them, and more, this book is for you.