Includes bibliographical references.

Front Cover; Commercial Diplomacy and International Business: A Conceptual and Empirical Exploration; Copyright Page; Contents; List of Contributors; Acknowledgments; Introduction: Commercial Diplomacy and International Business: Merging International Business and International Relations; Expansion of Commercial Diplomacy by Nations; Commercial Diplomacy: The International Relations of Business; International Business Meets International Relations: An Interdisciplinary View of Commercial Diplomacy; The Need of Commercial Diplomacy Research; The Aim of This Book; References. 1. Research on Commercial Diplomacy: A Review and ImplicationsIntroduction; Review Methodology; Review; Findings; The Commercial Diplomacy Framework -- Topics and Findings; Practical Implications; Limitations to This Study; Commercial Diplomacy Research Agenda; Acknowledgment; References; Appendix; 2. Commercial Diplomats as Corporate Entrepreneurs: An Institutional Perspective; Introduction; Theoretical Framework; Operationalization; Results; Conclusion; Discussion; Acknowledgment; References; 3. The Value of Commercial Diplomacy from an International Entrepreneurs Perspective; Introduction. Literature ReviewMethod; Findings; Discussion and Implications; Acknowledgment; References; 4. The Effectiveness of Commercial Diplomacy: A Survey Among Embassies and Consulates; Introduction; Commercial Diplomacy Defined; Methodology; Analysis and Results; Discussion of the Findings; Conclusion; Acknowledgement; References; 5. Measuring Export Support Performance; Introduction; Measuring Export Support; Export Support Performance -- ESP; Concluding Remarks; References; 6. The Commercial Diplomat in Interaction with International Business: Results of an Empirical Study; Introduction; Methods. Economic EnvironmentStakeholders in Commercial Diplomacy; Nature of the Service Offered by the Commercial Diplomat; Advantages and Shortcomings of Using CDs from a Business Perspective; Price of the Transaction between the Commercial Diplomat and the Beneficiary; Business Firms' Frequent Issues; Discussion and Conclusion; References; 7. Competitors or Collaborators: A Comparison of Commercial Diplomacy Policies and Practices of EU Member States; Introduction; Diplomacy; Method; Data Collection; Data Analyses; Findings; Conclusion; Discussion; Limitations and Further Research; Acknowledgement.