New premises for the goals and methods of the entrepreneur -- New goals for the state, new goals for the economy -- The new management philosophy in the economy -- The responsibility of the state in relation to economic policy -- Enterprise culture as a contribution to democracy? -- Managing the state and managing a business: some common features -- Prerequisites for decentralized management in the state sector -- The social responsibility of the entrepreneur in a democracy -- Ensuring continuity: a social responsibility -- Ensuring that the state can learn new things -- An economic order based on identification -- The future of enterprise culture -- Examples of the work of the Bertelsmann Foundation -- Conclusion A humane alternative.

"The modern business world is in dire need of a complete overhaul if companies are to adapt to an environment that is far different from the one in which they initially achieved success." "Enter Reinhard Mohn, the innovative entrepreneur who built Bertelsmann into a global powerhouse. Drawing on his more than fifty years of experience in the private sector, Mohn explains how entrepreneurial leaders have a unique ability to lead businesses into the future by adapting to new socioeconomic realities. He shows how private businesses have become increasingly connected to both politics and the public sector, making the need for constant change necessary to the survival and success of all companies. Furthermore, Mohn demonstrates why, in order to thrive in the future, business - as well as governmental and social organizations - must abandon the obsolete practices they have long relied on, creating instead new ways of doing business to adapt to our ever more mutable world."--Jacket.