Introduction; PART I: The Prominence of Socio-Political Actors in Emerging Markets; 1. The Three Pillars: Business, State and Society: MNCs in Emerging Markets; 1.1. Doing Business in Emerging Markets; 1.2. Understanding the Political Environment; 1.3. Managing Interaction with Social Actors; References; 2. Creating Socially Responsible Value Chains: Role of Companies, Governments and NGOs. 2.1. Introduction2.2. The Extended Enterprise; 2.3. Cases; 2.4. The Principle of Public Responsibility; 2.5. Public Policy: Institutional Systems; 2.6. Managing Socio-Political Relationships; 2.7. Government's Role; 2.8. Role of NGOs; 2.9. Role of Inter-Governmental Organizations; 2.10. Managerial Perspective; 2.11. Recommendations; 2.12. Conclusion; References; Appendix 1: Extracts from Free Labor Association's Workplace Code of Conduct; 3. Activating Stakeholders: An Approach by MNCs in Emerging Markets; 3.1. Theoretical Background; 3.2. Focus on MNCs' Entry into Emerging Markets. 3.3. Empirical Findings3.4. Discussion and Contributions; References; 4. Political Strategies as a Response to Public and Private Stakeholder Pressures; 4.1. Introduction; 4.2. Political Strategies; 4.3. Hypotheses Development; 4.4. Methods; 4.5. Analysis and Results; 4.6. Discussion; 4.7. Implications and Limitations; References; Appendix: Operationalisations of Main Variables of this Study; 5. Market Communication as Socio-Political Activity in Emerging Markets; 5.1. Introduction; 5.2. Socio-Political Activity in Emerging Markets as a Marketing Activity. 5.3. Emerging Markets as the Arena for Socio-Political Marketing Activity5.4. Market Communication of Socio-Political Activity in Emerging Markets; 5.5. Communication as Socio-Political Activity in Emerging Markets; 5.6. Communication and Language as Social Practice; 5.7. Communication and Language as Performative; 5.8. Communication and Language as Linking Agency and Structure; 5.9. Conclusion; Acknowledgements; References; 6. Between Neighbours' Heat and Colonial Ties' Comfort: Does Distance Really Matter?; 6.1. Introduction; 6.2. Entry Mode: Internal and External Determinants. 6.3. Empirical Setting and Statistical Model6.4. Results; 6.5. Discussion; 6.6. Conclusions; References; PART II: Interactions Between Politics and Business; 7. Managing Political Actors Through Network Partners: Market-Driving Multinationals in Emerging Markets; 7.1. Introduction; 7.2. Theoretical Background; 7.3. Research Method; 7.4. Case Study 1: Axis Communication; 7.5. Case Study 2: Tetra Pak; 7.6. Discussion and Conclusions; References; 8. The Importance of Nurturing Political Connections for Emerging Multinationals: Evidence from Brazil; 8.1.

Includes bibliographical references.