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Work for money, design for love : answers to the most frequently asked questions about starting and running a successful design business / by David Airey.

By: Airey, David, 1979-.
Publisher: Berkeley, CA : London : New Riders ; Pearson Education [distributor], 2012Description: vii, 279 p.: ill.; 22 cm.ISBN: 9780321844279 (pbk.) :; 0321844270 (pbk.) :.Subject(s): Design services -- Marketing | Success in busienss | Commercial art -- Marketing | Design services -- Management | Commercial art -- Management | New business enterprisesSummary: "This refreshing, straight-talking advice guide from Logo Design Love author and designer David Airey answers the questions all designers have about launching and running their own design businesses. In fact, the book was inspired by the many questions David receives from the more than 600,000 designers who visit his three blogs -- Logo Design Love, Identity Designed, and DavidAirey.com -- each month." -- back cover.

Includes bibliographical references (p.267-269) and index.

"This refreshing, straight-talking advice guide from Logo Design Love author and designer David Airey answers the questions all designers have about launching and running their own design businesses. In fact, the book was inspired by the many questions David receives from the more than 600,000 designers who visit his three blogs -- Logo Design Love, Identity Designed, and DavidAirey.com -- each month." -- back cover.

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