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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.
Publication details: New York, NY : McGraw-Hill/Irwin, c2013.Edition: 14th edDescription: xxxix, 722 p.: col. ill.; 28 cmISBN:- 9780078028953 (loose leaf) :
- 0078028957 (loose leaf) :
- HF5821 .B62 2013
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5821 .B62 2013 (Browse shelf(Opens below)) | Available | 5143061 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5821 .A74 A48 2012 Advertising / | HF 5821 .B53 1995 Strategy in advertising : matching media and messages to markets and motivations / | HF 5821 .B53 1995 Strategy in advertising : matching media and messages to markets and motivations / | HF 5821 .B62 2013 Contemporary advertising and integrated marketing communications / | HF 5821 .B85 2003 Behind the scenes in advertising (mark III) : brands, business and beyond / | HF 5821 .B89 1997 Buy this book : studies in advertising and consumption / | HF 5821 .C74 2012 The creative austerity in today's advertising / |
Loose leaf.
Includes index.
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