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Advertising creative : strategy, copy, design / Tom Altstiel, PKA Marketing, Jean Grow, Marquette University.
Publication details: Thousand Oaks, California : SAGE Publications, [2013].Edition: 3rd EditionDescription: xxii, 420 pages : ill. (some col.) ; 28 cmISBN:- 9781452203638 (pbk.) :
- 1452203636 (pbk.) :
- HF5823 .A758 2013
Contents:
Copy, design, and creativity : the nature of our business -- Strategy and branding : putting a face on a product -- Legal and ethical issues : doing the right thing -- Issues : the times they are a-changin? -- International advertising : it's a global marketplace -- Concepting : what's the big idea? -- Design : worth a thousand words -- Campaigns : synergy and integration -- Headlines and taglines : first get their attention -- Body copy : writing for readers -- Print : writing for reading -- Radio and television : interruptions that sell -- Digital : second screen, third screen and beyond -- Social marketing : creating communities that buy -- Direct response marketing : hitting the bullseye -- Beyond media : everybody out of the box -- Business-to-business : selling along the supply chain -- Survival guide : landing your first job and thriving -- Exercises -- Notes -- Appendix.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5823 .A758 2013 (Browse shelf(Opens below)) | Checked out | 2021-05-06 | 5142767 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5823 .A57 1999 Cutting edge advertising : how to create the world's best print for brands in the 21st century / | HF 5823 .A57 2004 Cutting edge advertising : how to create the world's best print for brands in the 21st century / | HF 5823 .A758 2010 Advertising creative : strategy, copy + design / | HF 5823 .A758 2013 Advertising creative : strategy, copy, design / | HF 5823 .B27 2008 The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / | HF 5823 .B3725 2002 Persuasive signs : the semiotics of advertising / | HF 5823 .B387 2012 Advertising and promotion : an integrated marketing communications perspective / |
Includes bibliographical references and index.
Copy, design, and creativity : the nature of our business -- Strategy and branding : putting a face on a product -- Legal and ethical issues : doing the right thing -- Issues : the times they are a-changin? -- International advertising : it's a global marketplace -- Concepting : what's the big idea? -- Design : worth a thousand words -- Campaigns : synergy and integration -- Headlines and taglines : first get their attention -- Body copy : writing for readers -- Print : writing for reading -- Radio and television : interruptions that sell -- Digital : second screen, third screen and beyond -- Social marketing : creating communities that buy -- Direct response marketing : hitting the bullseye -- Beyond media : everybody out of the box -- Business-to-business : selling along the supply chain -- Survival guide : landing your first job and thriving -- Exercises -- Notes -- Appendix.
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