Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | American University in Dubai | American University in Dubai | Main Collection | HF 6146 .I58 B55 2012 (Browse shelf(Opens below)) | Available | 5144079 |
HF 6146 .I58 Fusion : the new way of marketing / | HF 6146 .I58 A38 1999 Advertising and the World Wide Web / | HF 6146 .I58 A385 2006 Advertising now! Online / | HF 6146 .I58 B55 2012 Display advertising : an hour a day / | HF 6146 .I58 F67 2000 Webworks : advertising / | HF 6146 .I58 M36 2012 Ultimate guide to Google AdWords : how to access 100 million people in 10 minutes / | HF 6146 .I58 .M37 2011 Ultimate guide to Facebook advertising : how to access 600 million customers in 10 minutes / |
Online advertising -- Overview of display advertising -- Fundamental display advertising concepts -- Month 1: planning your campaigns -- Month 2: targeting your audience -- Month 3: building your first display campaign. Month 4: creating image ads -- Month 5: video ads -- Month 6: launch and measure your campaign's performance -- Month 7: optimizing the performance of your campaigns -- Month 8: advanced topics -- Month 9: using LinkedIn and Facebook display ads.
Includes index.
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