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Signs, streets, and storefronts : a history of architecture and graphics along America's commercial corridors / Martin Treu.

By: Publication details: Baltimore : Johns Hopkins University Press, 2012.Description: xii, 384 pages, [32] pages of plates : illustrations (some color) ; 26 cmISBN:
  • 9781421404943 :
  • 142140494X :
Subject(s): LOC classification:
  • HF5841 .T74 2012
Contents:
The making of Main Street : transformation and invention on the Commercial Frontier, 1700s-1899 -- The great blight way : electricity and reform from Main Street to City Center, 1900-1917 -- Visions and velocity : the Expansive Age of the automobile, 1918-1928 -- Sign as storefront : America discovers Modernism, 1929-1945 -- Landscapes of more and less : consequences of commercial freedom and restraint, 1946-1964 -- Rediscovering Main Street : retrenchment, repair, and reinvention, 1965-2010 -- Conclusion.

The making of Main Street : transformation and invention on the Commercial Frontier, 1700s-1899 -- The great blight way : electricity and reform from Main Street to City Center, 1900-1917 -- Visions and velocity : the Expansive Age of the automobile, 1918-1928 -- Sign as storefront : America discovers Modernism, 1929-1945 -- Landscapes of more and less : consequences of commercial freedom and restraint, 1946-1964 -- Rediscovering Main Street : retrenchment, repair, and reinvention, 1965-2010 -- Conclusion.

Includes bibliographical references and index.

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