Professional practice 101 : business strategies and case studies in architecture / Andrew Pressman.

Ch. 1. Practice, practice, practice : what it means to be a professional or the courage to be a misfit ; Professionalism and the public interest ; Professional through and through ; Linking design and practice ; For whom should you design? ; Are you an artist or an architect? ; Sidebar: Voodoo and hearsay ; Almost all about IDP, ARE, AIA, NCARB, NAAB, and ACSA ; Sidebar: Timing of the Architect Registration Examination ; Designing your career ; Case study: designing your career. -- Ch. 2. Do the right thing : Architects and ethics ; Sidebar: Postscript on ethical behavior ; Case study: The fifty-nine-story crisis. -- Ch. 3. The firm: commodity and delight : Design firm typologies ; Firm start-ups ; Two start-up profiles: young, digital, and good ; Profiles in courage: three firms ; Case study: ABC/Prieto Haskell ; Case study analysis: a firm in search of a new identity ; Case study: Rose/Knox Townhouses or architects build cheap house for themselves. -- Ch. 4. Project management : Managing the process versus producing the product ; Making group projects in studio work for you ; Client relations: of timing and schmoozing ; Designing your time ; Sidebar: experimental drawing: drawing to steal ; The ultimate manager: the role of wisdom in Louis Kahn's office ; Case study: Anne Cahill (A) and (B) ; Author's case study analysis: portrait of a project manager ; Case study: drawing as a means to practice. -- Ch. 5. Making a (financial) statement : Financial management primer ; Sidebar: Managing the labor force ; the real meaning of green design: fees and schedules ; Conventional versus progressive real estate development ; Case study: downtown Albuquerque Theater Block. -- Ch. 6. To market, to market : Top 10 rules of marketing ; marketing for success ; Sidebar: Selling architectural services ; Top 10 presentation skills ; Top 10 principles for design on the Web ; Case study: Richards Roth Caruso, Inc. Ch. 7. Laws and order : Thinking ahead in the architect-client relationship ; The relationship of the architect and contractor ; Top 10 legal implications of electronic documents ; Case study: Minor setbacks ; Case study: accounting for terraces: dealing with unclear rRegulations -- Ch. 8. Risky business : Risk management and professional liability insurance ; Negotiating strategies and consensus building ; Top 10 ways to manage risk and prevent losses ; Case study: capital architects -- Ch. 9. New modes of service and project delivery : Models for the architectural profession ; The emergence of the virtual architectural practice ; computers and practice: the digital guerrilla ; Project delivery strategy ; Keys to quality: success strategies in design-build partnerships ; Sidebar: Small-scale commercial and residential projects ; Leading to project delivery in Japan ; Case study: digital practice: rethinking the design process -- Ch. 10. Nontraditional practice : The maverick architects: success in nontraditional careers ; Sidebar: Choosing multiple career paths ; Pursuing a career in the academy ; Out of the swamp, or the evolution of a career ; Case study: The urban design jazz ensemble ; Case study: An unusual consulting practice: Dyer + Dyer ; Case study: Unexpected opportunities of an urbanist practice -- Ch. 11. Social responsibilities : Architects as leaders ; Sidebar: A situational team approach to mentorship ; The potential of pro bono practice ; Sidebar: Selling out or selling yourself? ; Building prose for building pros ; Meeting the minimums and missing the point ; Case study: Transformational leadership in architecture firms ; Case study: Green against the grain.

Includes bibliographical references and index.