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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D.
Publisher: New York : McGraw-Hill Irwin, 2013Edition: 6th ed.Description: xxvii, 642 p : ill.ISBN: 9780078112058 (alk. paper); 9780071086967 ( pbk. : international ed.); 007108696X ( pbk. : international ed.); 0078112052.Subject(s): Service industries -- Marketing | Customer services | Marketing
List(s) this item appears in: Faculty TextBook
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Main Collection HD9980.5.Z45 2013 C2 (Browse shelf(Opens below)) Available 5122011
Books Books American University in Dubai American University in Dubai Main Collection HD9980.5.Z45 2013 C1 (Browse shelf(Opens below)) Available 5075642

Includes bibliographical references and index.

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