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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Publication details: New York : McGraw-Hill Irwin, 2013.Edition: 6th edDescription: xxvii, 642 p : illISBN:- 9780078112058 (alk. paper)
- 9780071086967 ( pbk. : international ed.)
- 007108696X ( pbk. : international ed.)
- 0078112052
- HD9980.5.Z45 2013
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
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American University in Dubai | American University in Dubai | Main Collection | HD9980.5.Z45 2013 C2 (Browse shelf(Opens below)) | Available | 5122011 | ||
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Books
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American University in Dubai | American University in Dubai | Main Collection | HD9980.5.Z45 2013 C1 (Browse shelf(Opens below)) | Available | 5075642 |
Includes bibliographical references and index.
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