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The entrepreneurial instinct : how everyone has the innate ability to start a successful small business / by Monica Mehta.

By: Publication details: New York : McGraw-Hill, c2013.Description: ix, 205 p. ; 23 cmISBN:
  • 9780071797429 :
  • 0071797424 :
Subject(s): LOC classification:
  • HD62.5 .M42 2013
Contents:
How Sunil and Rita made millions -- Decoding the framework of the instinct-driven entrepreneur -- The entrepreneur's innate risk-taking edge -- The chemical that drives risk taking -- The personality traits of the self-made -- The source of fear -- Turning your red light off -- Take rewarding risks -- Launching a business with instinct -- Finding inspiration -- Create a cycle of productivity -- Shoot first, aim later -- Don't spend a dime -- Before you quit your job -- How beliefs define reality.

How Sunil and Rita made millions -- Decoding the framework of the instinct-driven entrepreneur -- The entrepreneur's innate risk-taking edge -- The chemical that drives risk taking -- The personality traits of the self-made -- The source of fear -- Turning your red light off -- Take rewarding risks -- Launching a business with instinct -- Finding inspiration -- Create a cycle of productivity -- Shoot first, aim later -- Don't spend a dime -- Before you quit your job -- How beliefs define reality.

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