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The magic of Bollywood : at home and abroad / edited by Anjali Gera Roy.

Contributor(s): Publication details: New Delhi ; Thousand Oaks : SAGE Publications, 2012.Description: xviii, 334 p. ; 23 cmISBN:
  • 9788132107323 (hard back) :
  • 8132107322 (hard back) :
Subject(s): LOC classification:
  • PN1993.5.I8 M325 2012
Contents:
Introduction / Anjali Gera Roy -- Part I. Brand Bollywood and the New Bollywood Film: Mainstream Hindi cinema and brand Bollywood: the transformation of a cultural artifact / M.K. Raghavendra; Post-national B(H)ollywood and the national imaginary / Meena T. Pillai -- Part II. Bollywood's Soft Power: Some Facts and Figures: Bollywood and soft power: content trends and hybridity in popular Hindi cinema / David J. Schaefer and Kavita Karan; A regional mosaic: linguistic diversity and India's film trade / Sunitha Chitrapu -- Part III. Indian Films' Traditional Markets: South Asia, Southeast Asia, Africa, and Russia: "Dada negativity" and Pakistani characters in Bollywood films / Kamal ud Din and Nukhbah Taj Langah; Soft power and Pakistani viewers / Shahnaz Khan; Bollywood film culture in Indonesia's mediascapes / Shuri Mariasih Gietty Tambunan; Indian films in the USSR and Russia: past, present, and future / Elena Igorevna Doroshenko; Indophilie and Bollywood's popularity in Senegal: strands of identity dynamics / Gwenda Vander Steene; "Bollywoodization" as (H)Indianization? Bangladesh film industry under national protection / Zakir Hossain Raju -- Part IV. New Territories: Bollywood in the West: Australia, Canada, and Europe: From tawa'if to wife? making sense of Bollywood's courtesan genre / Teresa Hubel; Bollywood in da club: social space in Toronto's "South Asian" community / Omme-Salma Rahemtullah; Bollywood internet forums and Australian cultural diplomacy / Andrew Hassam; Addressing the nonresident: soft power, Bollywood, and the diasporic audience / Adrian Athique; Bollywood's circuits in Germany / Florian Krauss.
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Main Collection PN 1993.5 .I8 M325 2012 (Browse shelf(Opens below)) Available 5088567

Includes bibliographical references and index.

Introduction / Anjali Gera Roy -- Part I. Brand Bollywood and the New Bollywood Film: Mainstream Hindi cinema and brand Bollywood: the transformation of a cultural artifact / M.K. Raghavendra; Post-national B(H)ollywood and the national imaginary / Meena T. Pillai -- Part II. Bollywood's Soft Power: Some Facts and Figures: Bollywood and soft power: content trends and hybridity in popular Hindi cinema / David J. Schaefer and Kavita Karan; A regional mosaic: linguistic diversity and India's film trade / Sunitha Chitrapu -- Part III. Indian Films' Traditional Markets: South Asia, Southeast Asia, Africa, and Russia: "Dada negativity" and Pakistani characters in Bollywood films / Kamal ud Din and Nukhbah Taj Langah; Soft power and Pakistani viewers / Shahnaz Khan; Bollywood film culture in Indonesia's mediascapes / Shuri Mariasih Gietty Tambunan; Indian films in the USSR and Russia: past, present, and future / Elena Igorevna Doroshenko; Indophilie and Bollywood's popularity in Senegal: strands of identity dynamics / Gwenda Vander Steene; "Bollywoodization" as (H)Indianization? Bangladesh film industry under national protection / Zakir Hossain Raju -- Part IV. New Territories: Bollywood in the West: Australia, Canada, and Europe: From tawa'if to wife? making sense of Bollywood's courtesan genre / Teresa Hubel; Bollywood in da club: social space in Toronto's "South Asian" community / Omme-Salma Rahemtullah; Bollywood internet forums and Australian cultural diplomacy / Andrew Hassam; Addressing the nonresident: soft power, Bollywood, and the diasporic audience / Adrian Athique; Bollywood's circuits in Germany / Florian Krauss.

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