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Essentials of marketing research / William G. Zikmund, Barry J. Babin.
Publication details: Australia ; Mason, OH : South-Western Cengage Learning, c2013.Edition: 5th edDescription: xxiv, 452 p. : ill. ; 28 cmISBN:- 9781133190646 (pbk.) :
- 1133190642 (pbk.) :
- HF5415.2 .Z537 2013
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.2 .Z537 2013 (Browse shelf(Opens below)) | Available | 5088166 |
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| HF 5415.2 .S558 2004 The art & science of interpreting market research evidence / | HF 5415.2 .U53 2009 Why we buy : The science of shopping: updated and revised for the internet, global consumer and beyond / | HF 5415.2 .V497 2003 Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies / | HF 5415.2 .Z537 2013 Essentials of marketing research / | HF 5415.3 .A84 1994 v.21 Advances in consumer research / | HF 5415.3 .A84 1994 v.21 Advances in consumer research / | HF 5415.3 .B323 1993 Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / |
Includes bibliographical references and index.
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