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The immersive worlds handbook : designing theme parks and consumer spaces / Scott A. Lukas.

By: Publication details: Burlington, MA : Focal Press, 2013.Description: xii, 271 pages : illustrations (some color) ; 23 cmISBN:
  • 9780240820934 (pbk.) :
  • 0240820932 (pbk.) :
Subject(s): LOC classification:
  • GV1851 .L85 2013

Includes bibliographical references and index.

Machine generated contents note: Preface Chapter 1: The Nature of Themed and Immersive Spaces Chapter 2: Designing Effective, Immersive, and Creative Spaces Chapter 3: Atmosphere, Mood, and Effective Spaces Chapter 4: Authenticity, Believability, Realism Chapter 5: The Guest, Experience, and Immersion Research Break Chapter 6: The Brand and the Senses Chapter 7: Material Culture, Technology, and Interactivity Chapter 8: Loyalty, Tradition, Change, and the Future Further Reading Key Terms.

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