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Retailing management / Michael Levy, Barton A. Weitz.
Publication details: New York : McGraw-Hill/Irwin, c2012.Edition: 8th edDescription: xxvii, 675 p. : ill. (some col.), col. maps ; 29 cmISBN:- 9780073530024 :
- 0073530026 :
- HF5429 .L4828 2012
Contents:
SECTION I - THE WORLD OF RETAILING 1. Introduction to the World of Retailing 2. Types of Retailers 3. Multichannel Retailing 4. Customer Buying Behavior SECTION II - RETAILING STRATEGY 5. Retail Market Strategy 6. Financial Strategy 7. Retail Locations 8. Retail Site Location 9. Human Resource Management 10. Information Systems and Supply Chain Management 11. Customer Relationship Management SECTION III - MERCHANDISE MANAGEMENT 12. Managing the Merchandise Planning Process 13. Buying Merchandise 14. Retail Pricing 15. Retail Communication Mix SECTION IV - STORE MANAGEMENT 16. Managing the Store 17. Store Layout, Design, and Visual Merchandising 18. Customer Service
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5429 .L4828 2012 (Browse shelf(Opens below)) | Available | 5085748 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5429 .H299 2008 Harvard business review on retailing and merchandising. | HF 5429 .I77 1994 Store planning/design : history, theory, process / | HF 5429 .L4828 2012 Retailing management / | HF 5429 .L4828 2012 Retailing management / | HF5429 .L4828 2024 Retailing management / | HF 5429 .L4854 2010 The new rules of retail : competing in the world's toughest marketplace / | HF 5429 .R27 1997 Concepts and cases in retail and merchandise management / |
SECTION I - THE WORLD OF RETAILING 1. Introduction to the World of Retailing 2. Types of Retailers 3. Multichannel Retailing 4. Customer Buying Behavior SECTION II - RETAILING STRATEGY 5. Retail Market Strategy 6. Financial Strategy 7. Retail Locations 8. Retail Site Location 9. Human Resource Management 10. Information Systems and Supply Chain Management 11. Customer Relationship Management SECTION III - MERCHANDISE MANAGEMENT 12. Managing the Merchandise Planning Process 13. Buying Merchandise 14. Retail Pricing 15. Retail Communication Mix SECTION IV - STORE MANAGEMENT 16. Managing the Store 17. Store Layout, Design, and Visual Merchandising 18. Customer Service
Includes bibliographical references and indexes.
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