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Online consumer behavior : theory and research in social media, advertising, and e-tail / editor, Angeline G. Close.
Publication details: New York : Routledge, 2012.Description: xxxiii, 366 p. : ill. ; 24 cmISBN:- 9781848729698 :
- 1848729693 :
- HF5415.32 .O547 2012
Contents:
Part I. Consumer's online identity -- ch. 1. Snapshots of the self : exploring the role of online mobile photo sharing in identity development among adolescent girls / Jenna Drenten -- ch. 2. Source characteristics in online shopping : do avater expertise, similarity, and attractiveness affect purchase outcome? / David G. Taylor and Iryna Pentina -- ch. 3. Overcoming human limits through the satisfaction of desires on virtual worlds / Lilia Boujbel and Leila El Kamel -- Part II. Social media, blogs, and privacy issues -- ch. 4. Managing new media : tools for brand management in social media / Elsamary Botha and Adam J. Mills -- ch. 5. Consumer activism through social media : carrots versus sticks / Pia A. Albinsson and B. Yasanthi Perera -- ch. 6. Authenticity in online communications : examining antecedents and consequences / Lauren I. Labrecque, Shabnam H. A. Zanjani, and George R. Milne -- ch. 7. Web 2.0 and consumers' digital footprint : managing privacy and disclosure choices in social media / Ereni Markos, Lauren I. Labrecque, and George R. Milne -- Part III. Online advertising and online search behavior -- ch. 8. Viewer reactions to online political spoof videos and advertisements / Anjali S. Bal, Colin L. Campbell, and Leyland F. Pitt -- ch. 9. Advertising versus invertising : the influece of social media b2c efforts on consumer attitudes and brand relationship / Adriana M. Bov́eda-Lambie and Neil Hair -- ch. 10. Male consumers' motivations for online information search and shopping behavior / Linda Tuncay Zayer and Peter Coleman -- Part IV. e-Tail consumer behavior and online channels -- ch. 11. Exploring hybrid channels from the customer perspective : offering channels that meet customers' chaning needs / Angela Hausman -- ch. 12. Consumer trust and loyalty in e-tail / Buiping Chen, Matthew O'Brien, and Lin Guo -- ch. 13. Toward a theory of consumer electronic shopping cart behavior : motivations of e-cart use and abandonment / Angeline G. Close, Monika Kukar-Kinney, and Timothy Kyle Benusa.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.32 .O547 2012 (Browse shelf(Opens below)) | Available | 5089995 |
Includes bibliographical references and index.
Part I. Consumer's online identity -- ch. 1. Snapshots of the self : exploring the role of online mobile photo sharing in identity development among adolescent girls / Jenna Drenten -- ch. 2. Source characteristics in online shopping : do avater expertise, similarity, and attractiveness affect purchase outcome? / David G. Taylor and Iryna Pentina -- ch. 3. Overcoming human limits through the satisfaction of desires on virtual worlds / Lilia Boujbel and Leila El Kamel -- Part II. Social media, blogs, and privacy issues -- ch. 4. Managing new media : tools for brand management in social media / Elsamary Botha and Adam J. Mills -- ch. 5. Consumer activism through social media : carrots versus sticks / Pia A. Albinsson and B. Yasanthi Perera -- ch. 6. Authenticity in online communications : examining antecedents and consequences / Lauren I. Labrecque, Shabnam H. A. Zanjani, and George R. Milne -- ch. 7. Web 2.0 and consumers' digital footprint : managing privacy and disclosure choices in social media / Ereni Markos, Lauren I. Labrecque, and George R. Milne -- Part III. Online advertising and online search behavior -- ch. 8. Viewer reactions to online political spoof videos and advertisements / Anjali S. Bal, Colin L. Campbell, and Leyland F. Pitt -- ch. 9. Advertising versus invertising : the influece of social media b2c efforts on consumer attitudes and brand relationship / Adriana M. Bov́eda-Lambie and Neil Hair -- ch. 10. Male consumers' motivations for online information search and shopping behavior / Linda Tuncay Zayer and Peter Coleman -- Part IV. e-Tail consumer behavior and online channels -- ch. 11. Exploring hybrid channels from the customer perspective : offering channels that meet customers' chaning needs / Angela Hausman -- ch. 12. Consumer trust and loyalty in e-tail / Buiping Chen, Matthew O'Brien, and Lin Guo -- ch. 13. Toward a theory of consumer electronic shopping cart behavior : motivations of e-cart use and abandonment / Angeline G. Close, Monika Kukar-Kinney, and Timothy Kyle Benusa.
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