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Global sport marketing : contemporary issues and practice / edited by Michel Desbordes and André Richelieu.
Publication details: Milton Park, Abingdon, Oxon ; New York : Routledge, 2012.Description: xiv, 194 p. : ill. ; 24 cmISBN:- 9780415507202 :
- 0415507200 :
- GV716 .G56 2012
Contents:
Introduction 1. Building Sports Brands - Andre Richelieu 2. The Internationalization of Sports Teams as Brands - Andre Richelieu 3. Sponsorship and Branding - Christoph Breuer, Tim Pawlowski, Christopher Rumpf 4. The Impact of the 2008 Summer Olympics on Beijing and China's Image - Guojun ZenG, Frank Go, Christian Kolmer 5. Sport Events, Economic Impact and Regulation - Wladimir Andreff 6. Manufacturers of Equipment for Football Clubs: Strategy and Internationalization - Michel Desbordes 7. Be Ready to be Excited: The WWE's Marketing Strategy and Economic Model - Michel Desbordes 8. The Establishment and Management of Sports Arenas: A Neo-Marketing Approach General - Michel Desbordes Conclusions: Some Things to Remember
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | GV 716 .G56 2012 (Browse shelf(Opens below)) | Available | 5089968 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| GV 713 .C66 2011 Contemporary sport management / | GV 713 .P75 2012 Principles and practice of sport management / | GV 716 The global sport business : community impacts of commercial sport / | GV 716 .G56 2012 Global sport marketing : contemporary issues and practice / | GV 716 .S583 2010 Sport and public policy : social, political, and economic perspectives / | GV 716 .S86 2012 The sports event management and marketing playbook / | GV 716 .W33 2007 Team sports marketing / |
Includes bibliographical references and index.
Introduction 1. Building Sports Brands - Andre Richelieu 2. The Internationalization of Sports Teams as Brands - Andre Richelieu 3. Sponsorship and Branding - Christoph Breuer, Tim Pawlowski, Christopher Rumpf 4. The Impact of the 2008 Summer Olympics on Beijing and China's Image - Guojun ZenG, Frank Go, Christian Kolmer 5. Sport Events, Economic Impact and Regulation - Wladimir Andreff 6. Manufacturers of Equipment for Football Clubs: Strategy and Internationalization - Michel Desbordes 7. Be Ready to be Excited: The WWE's Marketing Strategy and Economic Model - Michel Desbordes 8. The Establishment and Management of Sports Arenas: A Neo-Marketing Approach General - Michel Desbordes Conclusions: Some Things to Remember
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