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MARC view
How does advertising impact teen behavior? / Roman Espejo, book editor.
Series: At issue. Teen issues.Publication details: Detroit : Greenhaven Press, c2012.Description: 102 p. ; 24 cmISBN:- 9780737755794 (pbk.) :
- 0737755792 (pbk.) :
- HQ799.2.M35 H69 2012
Contents:
Advertising promotes consumerism in children and teens / Victor C. Strasburger, Barbara J. Wilson, Amy B. Jordan -- Peers have the greatest influence on teens' buying behaviors / PriceWaterhouseCooper -- Advertising sexualizes children and youths / Diane E. Levin and Jean Kilbourne -- Tweens have become more aware of advertising and brands / Jayne O'Donnell -- Online advertising aggressively targets children and teens / Jeff Chester and Kathryn Montgomery -- Teens may not respond to online advertising / Mark Dolliver -- Text messaging can be an effective marketing tool to reach teens / Alana Semuels -- Alcohol advertising influences teen drinking / Nova Scotia Department of Health Promotion and Protection -- Alcohol advertising does not significantly influence teen drinking / STATS -- Smoking advertisements influences teen smoking / Robert A. Wascher -- Anti-smoking advertisements can reduce teen smoking / Michael Eriksen -- Fast food advertising is linked to rising childhood and teen obesity / American Psychological Association -- Fast food advertising is not linked to rising childhood and teen obesity / Gary Becker.
| Item type | Current library | Home library | Shelving location | Call number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HQ 799.2 .M35 H69 2012 (Browse shelf(Opens below)) | Available | TOPIC BOOKS | 5071245 |
Includes bibliographical references and index.
Advertising promotes consumerism in children and teens / Victor C. Strasburger, Barbara J. Wilson, Amy B. Jordan -- Peers have the greatest influence on teens' buying behaviors / PriceWaterhouseCooper -- Advertising sexualizes children and youths / Diane E. Levin and Jean Kilbourne -- Tweens have become more aware of advertising and brands / Jayne O'Donnell -- Online advertising aggressively targets children and teens / Jeff Chester and Kathryn Montgomery -- Teens may not respond to online advertising / Mark Dolliver -- Text messaging can be an effective marketing tool to reach teens / Alana Semuels -- Alcohol advertising influences teen drinking / Nova Scotia Department of Health Promotion and Protection -- Alcohol advertising does not significantly influence teen drinking / STATS -- Smoking advertisements influences teen smoking / Robert A. Wascher -- Anti-smoking advertisements can reduce teen smoking / Michael Eriksen -- Fast food advertising is linked to rising childhood and teen obesity / American Psychological Association -- Fast food advertising is not linked to rising childhood and teen obesity / Gary Becker.
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