Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

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Publication details: Boston : Prentice Hall, c2011.Edition: 7th edDescription: 648 p. : ill., map ; 29 cmISBN:

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List(s) this item appears in: Faculty TextBook

Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF5415.13.L5883 2011 (Browse shelf(Opens below))	Available		5076295

Includes bibliographical references and indexes.

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