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Graphic design : a concise history / Richard Hollis.

By: Hollis, Richard.
Series: World of art. Publisher: New York : Thames and Hudson, 1994Description: 224 p. : ill. (some col.) ; 21 cm.ISBN: 0500202702.Subject(s): Graphic arts -- History | Commercial art -- HistorySummary: The story of graphic design is one of the most exciting and important in the history of 20th-century visual culture. From its roots in the development of printing, graphic design has evolved as a means of identification, information and promotion, to become a profession and discipline in its own right. This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television and electronic media, and the impact of technical innovations such as photography and the computer. With over 800 illustrations fully integrated within the text, this indispensable account is uniquely clear, comprehensive and absorbing.
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Main Collection NC 998 .H65 1994 (Browse shelf(Opens below)) Available 11842

Includes bibliographical references (p. 216-221) and index.

The story of graphic design is one of the most exciting and important in the history of 20th-century visual culture. From its roots in the development of printing, graphic design has evolved as a means of identification, information and promotion, to become a profession and discipline in its own right. This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television and electronic media, and the impact of technical innovations such as photography and the computer. With over 800 illustrations fully integrated within the text, this indispensable account is uniquely clear, comprehensive and absorbing.

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