I. THE CREATIVE INDIVIDUAL -- The Day the World Ran out of Ideas -- The Problem with Creative People -- Two Guys in a Garage -- 21st Century Snake-Oil -- The Biology of Inspiration -- The Creative Personality -- The Survival of the Weirdest -- Towards a Formula for Genius -- The Barbel and the Breadboard -- II. THE CREATIVE ORGANISATION -- Introduction to PART II -- The Muse's Ransom -- Poison in the Water Cooler -- Podsnaps and Ponytails -- Structures and Strictures -- Place Matters -- The Road to Exit Five -- The Maze -- The Guardians of the Maze -- The New Patronage.

Includes bibliographical references (p. [289]-[294]) and index.

This book sets out to address the black hole that surrounds the management of creative people, debunking many myths of creativity, and outlining a revolutionary approach to the pressing issue of creative productivity in the contemporary creative sector company. A handbook of tools, techniques, methods and practical ideas whose USP is a framework for thinking about efficient creative management -- how to extract value from creative time. -- From publisher description.