From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony.

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Publication details: Amsterdam ; London : Butterworth-Heinemann, 2010.Edition: 3rd edDescription: xvi, 376 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HD 69 .B7 (Browse shelf(Opens below))	Available		5091615

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Previous	HD 66 .T877 2012 Team on all levels : stories from Toyota team members /	HD 69 .B7 Brandsimple : how the best brands keep it simple and succeed /	HD 69 .B7 Best practice cases in branding : lessons from the world's strongest brands /	HD 69 .B7 From brand vision to brand evaluation : the strategic process of growing and strengthening brands /	HD 69 .B7 Strategic brand management : a European perspective /	HD 69 .B7 A215 2000 Brand leadership /	HD 69 .B7 .A2154 2004 Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /	Next

Previous ed.: 2006.

Includes bibliographical references and index.

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