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Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson.
Publication details: New York : Palgrave Macmillan, 2007.Edition: 1st Palgrave Macmillan pbk. edDescription: xxv, 230 p. : ill. ; 24 cmISBN:- 9781403984906 (pbk.) :
- 1403984905 (pbk.) :
- Brand simple
- HD69.B7 A24 2007
Contents:
Acknowledgments -- Foreword / Sir Martin Sorrell -- Introduction -- Pt. I What the best brands know -- Start with the basics -- A Short history of the world of brands -- really short -- What's changed since 1970 and what it means to brands -- Pt. II How the best brands succeed -- Step one: Establish your brand idea -- Step two: Capture the essence of your idea -- Step three: Get your employees engaged in the idea -- Step four: Consider your brand's name -- Step five: Create branding signals beyond the name -- Ten mental files to "save as" -- A Final simple thought -- A few of the terms you need to know -- Index.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 69 .B7 (Browse shelf(Opens below)) | Available | 5091580 |
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Originally published: 2006.
Includes index.
Acknowledgments -- Foreword / Sir Martin Sorrell -- Introduction -- Pt. I What the best brands know -- Start with the basics -- A Short history of the world of brands -- really short -- What's changed since 1970 and what it means to brands -- Pt. II How the best brands succeed -- Step one: Establish your brand idea -- Step two: Capture the essence of your idea -- Step three: Get your employees engaged in the idea -- Step four: Consider your brand's name -- Step five: Create branding signals beyond the name -- Ten mental files to "save as" -- A Final simple thought -- A few of the terms you need to know -- Index.
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