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Adland : a global history of advertising / Mark Tungate.
Publication details: London ; Philadelphia : Kogan Page, 2007.Description: x, 278 p. : ill. (some col.) ; 24 cmISBN:- 9780749448370 :
- 0749448377 :
- Ad land
- HF 5823 .T83 2007
Contents:
Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future .
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5823 .T83 2007 (Browse shelf(Opens below)) | Available | 5067919 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5823 .T23 1993 How to develop a successful advertising plan / | HF 5823 .T27 1998 Advertising and sales promotion strategy / | HF 5823 .T273 2004 Effective advertising : understanding when, how, and why advertising works / | HF 5823 .T83 2007 Adland : a global history of advertising / | HF5823.T83 2013 Adland : a global history of advertising / | HF 5823 .W455 1995 Advertising : principles & practice / | HF 5823 .W466 2015 Advertising : critical approaches / |
Includes bibliographical references (p. [269]-271) and index.
Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future .
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