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Perfect pitch : the art of selling ideas and winning new business / Jon Steel.
Publication details: Hoboken, N.J. : John Wiley & Sons ; Chichester : John Wiley [distributor], c2007.Description: xxv, 262 p. : ill. ; 24 cmISBN:- 9780471789765 :
- 0471789763 :
- Adweek (2003)
- HF5718.22 .S74 2007
Contents:
Introduction : an audience with Steve Jobs -- Presentation crimes : why most presentations fail -- Imperfect pitch : the People of the State of California v. Orenthal James Simpson -- Bill Clinton, Johnnie Cochran, and a London hooker : learning from the world's best presenters -- Making connections : planning the perfect pitch -- Trevor's sledgehammer : creating room for thought -- We will fight them in the boardroom : how to ruin a great idea by presenting it badly -- Benign dictatorship : leading the perfect team pitch -- The pitch and beyond : how to leave the client wanting more -- The perfect pitch : London's winning bid for the 2012 Olympic Games.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5718.22 .S74 2007 (Browse shelf(Opens below)) | Available | 5067839 |
Introduction : an audience with Steve Jobs -- Presentation crimes : why most presentations fail -- Imperfect pitch : the People of the State of California v. Orenthal James Simpson -- Bill Clinton, Johnnie Cochran, and a London hooker : learning from the world's best presenters -- Making connections : planning the perfect pitch -- Trevor's sledgehammer : creating room for thought -- We will fight them in the boardroom : how to ruin a great idea by presenting it badly -- Benign dictatorship : leading the perfect team pitch -- The pitch and beyond : how to leave the client wanting more -- The perfect pitch : London's winning bid for the 2012 Olympic Games.
"An Adweek book."
Includes bibliographical references (p. 249-252) and index.
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