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Counter strategies in global markets / Olaf Ploetner.
Publication details: Basingstoke ; New York : Palgrave Macmillan, 2012.Description: xiii, 170 p. : ill. ; 25 cmISBN:- 9780230301313 :
- 0230301312 :
- 9780230301313
- 0230301312 (hbk.)
- HF5415.1263 .P66 2012
Contents:
Summary: Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.
The new competition -- On war and strategies -- No-frills technology -- Complex service solutions -- Perspectives.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.1263 .P66 2012 (Browse shelf(Opens below)) | Available | 5062834 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF5415.1263 .B74 2024 Business-to-business marketing / | HF 5415 .1263 .H39 1996 Business marketing : a global perspective / | HF 5415.1263 .M365 2005 Business to business market research : understanding and measuring business markets / | HF 5415.1263 .P66 2012 Counter strategies in global markets / | HF 5415.1265 Online marketing / | HF5415.1265 2014 E-marketing / | HF 5415 .1265 .A38 2005 Advances in electronic marketing / |
Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.
Includes bibliographical references (p. 161-166) and index.
The new competition -- On war and strategies -- No-frills technology -- Complex service solutions -- Perspectives.
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