Includes bibliographical references (p. 234-235) and index.

From the Publisher: Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication. The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chain from strategy and messages to design and influences to reach the target audience. This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film, or television in fact, any discipline that seeks to deliver a message through words and pictures. Essentials of Visual Communication is illustrated throughout with up-to-date examples of best practice from around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference.

Scared of seeing -- Storytelling -- Work -- Strategy -- Messages -- Influences -- Creativity -- Typography -- Text -- Images -- Design -- Paper -- Colour -- Profiles -- Sound -- Interplay