Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | American University in Dubai | American University in Dubai | Main Collection | HM 1236 .T67 2011 (Browse shelf(Opens below)) | Available | 5098155 |
HM 1231 .J68 2012 Propaganda & persuasion / | HM 1231 .R43 2006 Readings in propaganda and persuasion : new and classic essays / | HM 1236 .M435 2011 Media, migration and public opinion : myths, prejudices and the challenge of attaining mutual understanding between Europe and North Africa / | HM 1236 .T67 2011 Digital assassination : protecting your reputation, brand, or business against online attacks / | HM 1241 .S85 2014 On rumors : how falsehoods spread, why we believe them, and what can be done / | HM 1261 .A47 2016 ARABIC al-Qiyādah wa-fann al-taʼthīr fī al-ākharīn / | HM 1261 .B69 2005 Resonant Leadership : renewing yourself and connecting with others through mindfulness, hope, and compassion / |
Includes bibliographical references (p. [255]-274) and index.
"Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back. From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media. Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share their secrets on dealing with problems at the top of today's news. Torrenzano and Davis also take a step back to look at how the past might inform our future thinking about character assassination, from the slander wars between Thomas Jefferson and Alexander Hamilton, to predictions on what the end of privacy will mean for civilization"--
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