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Global strategic management / Jñedrzej George Frynas, Kamel Mellahi.

By: Contributor(s): Publication details: Oxford ; New York : Oxford University Press, c2011.Edition: 2nd edDescription: xxix, 422 p. : ill. ; 25 cmISBN:
  • 9780199543939 (pbk.)
Subject(s): LOC classification:
  • HD62.4 .M45 2011
Contents:
PART I: INTRODUCTION; 1. Introduction to Global Strategic Management; PART II: GLOBAL STRATEGIC ANALYSIS; 2. Global Business Environment - The External Macro Environment; 3. Global Business Environment - The Industry Environment; 4. Global Business Environment - Analysis of the Internal Environment; PART III: GLOBAL STRATEGIC DEVELOPMENT; 5. Managing the Internationalisation Process; 6. International Strategic Alliances: Partnership and Co-Operation; 7. The Subsidiary-Level Strategy; 8. Headquarter-Level Strategy; PART IV: GLOBAL STRATEGIC IMPLEMENTATION; 9. Global Structures and Designs; 10. Global Management of Change; PART V: GLOBAL STRATEGIC INNOVATION; 11. Global Management of Innovation and Knowledge; 12. Corporate Social Responsibility and Innovation

PART I: INTRODUCTION; 1. Introduction to Global Strategic Management; PART II: GLOBAL STRATEGIC ANALYSIS; 2. Global Business Environment - The External Macro Environment; 3. Global Business Environment - The Industry Environment; 4. Global Business Environment - Analysis of the Internal Environment; PART III: GLOBAL STRATEGIC DEVELOPMENT; 5. Managing the Internationalisation Process; 6. International Strategic Alliances: Partnership and Co-Operation; 7. The Subsidiary-Level Strategy; 8. Headquarter-Level Strategy; PART IV: GLOBAL STRATEGIC IMPLEMENTATION; 9. Global Structures and Designs; 10. Global Management of Change; PART V: GLOBAL STRATEGIC INNOVATION; 11. Global Management of Innovation and Knowledge; 12. Corporate Social Responsibility and Innovation

Includes bibliographical references and index.

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