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The third screen : marketing to your customers in a world gone mobile / Chuck Martin.

By: Publication details: Boston : Nicholas Brealey Pub., 2011.Description: xxvi, 230 p. ; 24 cmISBN:
  • 9781857885644 :
  • 1857885643 :
Subject(s): LOC classification:
  • HF5415.1265 .M3288 2011
Summary: Mobile is game changing -- The rise of the untethered consumer -- Smartphones rule -- Real time moves to all the time -- Customer engagement in a world gone mobile -- There's an App for that: the new broadcasting -- On location, on location, on location: LBM -- The finding: search on steroids -- Social goes mobile -- The push-pull of mobile -- The new laws of (inbound) mobile marketing.

Mobile is game changing -- The rise of the untethered consumer -- Smartphones rule -- Real time moves to all the time -- Customer engagement in a world gone mobile -- There's an App for that: the new broadcasting -- On location, on location, on location: LBM -- The finding: search on steroids -- Social goes mobile -- The push-pull of mobile -- The new laws of (inbound) mobile marketing.

Includes index.

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