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Beating the commodity trap : how to maximize your competitive position and increase your pricing power / Richard A. D'Aveni.

By: Publication details: Boston, Mass. : Harvard Business Press, c2010.Description: xiv, 194 p. : ill. ; 24 cmISBN:
  • 9781422103159 :
  • 1422103153 :
Subject(s): LOC classification:
  • HF1040.7 .D38 2010
Contents:
The three commodity traps : from diamonds to glass -- The deterioration trap : how to manage market power to beat low-end competitors -- The proliferation trap : how to manage multiple threats to your competitive position -- The escalation trap : how to manage the escalating momentum of one-upmanship -- The diamond in the rough : how to keep finding your best competitive position.

Includes bibliographical references and index.

The three commodity traps : from diamonds to glass -- The deterioration trap : how to manage market power to beat low-end competitors -- The proliferation trap : how to manage multiple threats to your competitive position -- The escalation trap : how to manage the escalating momentum of one-upmanship -- The diamond in the rough : how to keep finding your best competitive position.

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