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Discovery-driven growth : a breakthrough process to reduce risk and seize opportunity / Rita Gunther McGrath, Ian C. MacMillan.

By: Contributor(s): Publication details: Boston, Mass. : Harvard Business Press, c2009.Description: vi, 249 p. : ill. ; 25 cmISBN:
  • 9781591396857 :
  • 1591396859 :
Subject(s): LOC classification:
  • HD2746 .M34 2009
Contents:
Driving corporate growth with the right disciplines -- Creating your growth framework -- Aligning the organization for growth -- Designing specific growth initiatives -- Designing the business model architecture -- Creating reverse financials and the assumption checklist -- Actively managing and redirecting projects -- Practicing the necessary art of disengagement -- Implementing discovery-driven growth -- Sustaining discovery-driven growth.

Includes bibliographical references (p. 227-235) and index.

Driving corporate growth with the right disciplines -- Creating your growth framework -- Aligning the organization for growth -- Designing specific growth initiatives -- Designing the business model architecture -- Creating reverse financials and the assumption checklist -- Actively managing and redirecting projects -- Practicing the necessary art of disengagement -- Implementing discovery-driven growth -- Sustaining discovery-driven growth.

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