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The why of the buy : consumer behavior and fashion marketing / Patricia Mink Rath ... [et al.].
Publication details: New York : Fairchild Books, c2008.Description: xxi, 474 p. : ill. (chiefly col.), col. map ; 26 cmISBN:- 9781563674563 :
- 1563674564 :
- HD9940.U4 W49 2008
Contents:
Why Consumer Behavior Is Important to the Fields of Fashion and Design - Consumer Behavior, Marketing and - Fashion: A Working Relationship - How Fashion Consumers Perceive, Learn, and Remember - Motivation and the Fashion Consumer - The Fashion Consumer's Attitudes and Values - Family, Age and Life Cycle Influences - Social Influences on Fashion Consumers - Demographics and Psychographics - How Marketers Obtain and Use Consumer Information - How Fashion Consumers Make Decisions - How Fashion Consumers Buy - How Organizations (and Businesses) Buy and Use Fashion Goods - Global Fashion Consumers - Ethics and Social Responsibility - Government's Role
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HD 9940 .U4 W49 2008 (Browse shelf(Opens below)) | Available | 5050204 |
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Why Consumer Behavior Is Important to the Fields of Fashion and Design - Consumer Behavior, Marketing and - Fashion: A Working Relationship - How Fashion Consumers Perceive, Learn, and Remember - Motivation and the Fashion Consumer - The Fashion Consumer's Attitudes and Values - Family, Age and Life Cycle Influences - Social Influences on Fashion Consumers - Demographics and Psychographics - How Marketers Obtain and Use Consumer Information - How Fashion Consumers Make Decisions - How Fashion Consumers Buy - How Organizations (and Businesses) Buy and Use Fashion Goods - Global Fashion Consumers - Ethics and Social Responsibility - Government's Role
Includes bibliographical references and index.
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