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Essentials of business research methods / Joseph F. Hair Jr. ... [et al.].
Publication details: Armonk, N.Y. : M.E. Sharpe, Inc., 2011.Edition: 2nd edDescription: xviii, 477 p. : ill. ; 24 cmISBN:- 9780765626318 (pbk.) :
- 0765626314 (pbk.) :
- HD30.4 .E86 2011
Contents:
Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- Secondary data -- Conceptualization and research design -- Sampling approaches -- Data collection methods -- Measurement and scaling -- Designing the questionnaire -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting results.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HD 30.4 .E86 2011 (Browse shelf(Opens below)) | Available | 5031823 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HD 30.4 .C76 2009 Research methods : a concise introduction to research in management and business consultancy / | HD 30.4 .E435 2007 The case study handbook : how to read, discuss, and write persuasively about cases / | HD 30.4 .E47 2002 Business research methods / | HD 30.4 .E86 2011 Essentials of business research methods / | HD 30.4 .G5 1981 Managing research and development / | HD 30.4 .H28 2003 Doing research projects in marketing, management and consumer research / | HD 30.4 .L35 2005 Research methods in management : a concise introduction to research in management and business consultancy / |
Includes bibliographical references and index.
Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- Secondary data -- Conceptualization and research design -- Sampling approaches -- Data collection methods -- Measurement and scaling -- Designing the questionnaire -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting results.
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