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Pre-commerce : how companies and customers are transforming business together / Bob Pearson with Dan Zehr.
Publication details: San Francisco : Jossey-Bass, c2011.Edition: 1st edDescription: x, 310 p. : ill. ; 24 cmISBN:- 9780470928448 :
- 0470928441 :
- HF5415.32 .P43 2011
Contents:
The rise of pre-commerce -- The evolution of pre-commerce -- The move from market research to customer insights -- Meet the new influencers -- The secrets to successful pre-commerce marketing -- Building ambassadors for your brands -- The tectonic plates of the pre-commerce world -- How idea generation works -- Customer support : the new revenue stream -- Politics and business : reshaping our beliefs -- Creating your intellectual network -- Antibodies, enablers, and heroes -- Conclusion : getting started.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.32 .P43 2011 (Browse shelf(Opens below)) | Available | 5044114 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.32 .L45 2002 Being the shopper : understanding the buyer's choice / | HF 5415.32 .M66 2011 Consumer behavior and culture : consequences for global marketing and advertising / | HF 5415.32 .O547 2012 Online consumer behavior : theory and research in social media, advertising, and e-tail / | HF 5415.32 .P43 2011 Pre-commerce : how companies and customers are transforming business together / | HF 5415.32 .P66 2003 Why we shop : emotional rewards and retail strategies / | HF 5415.32 .S18 2011 The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature / | HF 5415.32 .S35 2004 Consumer behavior / |
Includes bibliographical references and index.
The rise of pre-commerce -- The evolution of pre-commerce -- The move from market research to customer insights -- Meet the new influencers -- The secrets to successful pre-commerce marketing -- Building ambassadors for your brands -- The tectonic plates of the pre-commerce world -- How idea generation works -- Customer support : the new revenue stream -- Politics and business : reshaping our beliefs -- Creating your intellectual network -- Antibodies, enablers, and heroes -- Conclusion : getting started.
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