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Shopping 3.0 : shopping, the Internet or both? / Cor Molenaar.

By: Publication details: Farnham, Surrey, England ; Burlington, VT : Ashgate Pub., c2010.Description: 212 p. : ill. ; 26 cmISBN:
  • 9781409417644 :
  • 1409417646 :
Subject(s): LOC classification:
  • HF5548.32 .M65 2010
Contents:
8 pm in the evening: how life has changed for retailers -- A new way of shopping: the role of customer experience and entertainment -- Shopping evolution: how to adapt to survive -- Customers want recognition: making the shopping experience personal -- Technology makes buying easy: integrating bricks and mortar with the Internet -- The future of shopping: shopping, the internet or both?
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Main Collection HF 5548.32 .M65 2010 (Browse shelf(Opens below)) Available 5043632

Includes index.

8 pm in the evening: how life has changed for retailers -- A new way of shopping: the role of customer experience and entertainment -- Shopping evolution: how to adapt to survive -- Customers want recognition: making the shopping experience personal -- Technology makes buying easy: integrating bricks and mortar with the Internet -- The future of shopping: shopping, the internet or both?

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