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Bank 2.0 : how customer behaviour and technology will change the future of financial services / Brett King.

By: Publication details: Singapore : Marshall Cavendish Business, 2010.Description: 397 p. : ill. ; 24 cmISBN:
  • 9789814302074 (hbk.)
  • 9814302074
Subject(s): LOC classification:
  • HG1616.C87 K56 2010
Contents:
What the internet and "crackberry" have taught customers -- Measuring the customer experience -- Rebuilding the branch one customer at a time -- Please hang up and try again : contact centres and IVRs -- Web : more than 10 years ... and still broken -- Mobile : the new internet and death of cash? -- ATM and self-service banking : convergence and control -- Navigating rapid change dynamics -- Deep impact : technology and disruptive innovation -- Gridless customer experience : more complexity, more choice -- The emergence of the prosumer : collective intelligence, social networking and web 2.0 -- Future payments and case : RFID, biometrics, P2P micropayments, digital cash -- Death of advertising : predictive and precognitive sales and marketing -- The BANK 2.0 road map.

What the internet and "crackberry" have taught customers -- Measuring the customer experience -- Rebuilding the branch one customer at a time -- Please hang up and try again : contact centres and IVRs -- Web : more than 10 years ... and still broken -- Mobile : the new internet and death of cash? -- ATM and self-service banking : convergence and control -- Navigating rapid change dynamics -- Deep impact : technology and disruptive innovation -- Gridless customer experience : more complexity, more choice -- The emergence of the prosumer : collective intelligence, social networking and web 2.0 -- Future payments and case : RFID, biometrics, P2P micropayments, digital cash -- Death of advertising : predictive and precognitive sales and marketing -- The BANK 2.0 road map.

Includes bibliographical references (p. 394-397).

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