AUD Library Catalog

Image from Google Jackets
Normal view MARC view

Middle market strategies : how private companies use the markets to create value / Richard M. Trottier.

By: Publication details: Hoboken, N.J. : John Wiley, c2009.Description: xiii, 265 p. : ill. ; 24 cmISBN:
  • 9780470464571 :
  • 0470464577 :
Subject(s): LOC classification:
  • HG4027.7 .T76 2009
Contents:
Ch. 1. Market overview -- Ch. 2. Rise of the middle market -- Ch. 3. Market segmentation matters -- Ch. 4. Middle market structure -- Ch. 5. Middle market by industry -- Ch. 6. Monetizing the middle market -- Ch. 7. The information imperative -- Ch. 8. Traffic cops, regulators, and rule makers -- Ch. 9. Who gets what, when, where, and how -- Ch. 10. Transfer trends -- Ch. 11. Market makers and matchmakers -- Ch. 12. Market cycles -- Ch. 13. New rules of the game -- Ch. 14. Motivational walls -- Ch. 15. Capital walls -- Ch. 16. Operational walls -- Ch. 17. Market walls -- Ch. 18. Transfer walls -- Ch. 19. Winning the middle market -- App. Demographic study.

Includes bibliographical references and index.

Ch. 1. Market overview -- Ch. 2. Rise of the middle market -- Ch. 3. Market segmentation matters -- Ch. 4. Middle market structure -- Ch. 5. Middle market by industry -- Ch. 6. Monetizing the middle market -- Ch. 7. The information imperative -- Ch. 8. Traffic cops, regulators, and rule makers -- Ch. 9. Who gets what, when, where, and how -- Ch. 10. Transfer trends -- Ch. 11. Market makers and matchmakers -- Ch. 12. Market cycles -- Ch. 13. New rules of the game -- Ch. 14. Motivational walls -- Ch. 15. Capital walls -- Ch. 16. Operational walls -- Ch. 17. Market walls -- Ch. 18. Transfer walls -- Ch. 19. Winning the middle market -- App. Demographic study.

There are no comments on this title.

to post a comment.
  • Monday - Friday
  • 8:00 AM - 5:00 PM
  • Saturday - Sunday
  • Closed
  • Phone: +971 431 83183
  • Email: Library@aud.edu
  • Address: Sheikh Zayed Road -- P.O. Box 28282, Dubai, AE
  • Map & Directions