Normal view
MARC view
The digital handshake : seven proven strategies to grow your business using social media / Paul Chaney.
Publication details: Hoboken, N.J. : Wiley & Sons, c2009.Description: xxvii, 244 p. : ill. ; 24 cmISBN:- 9780470499276 :
- 0470499273 :
- HF5415.1265 .C48 2009
Contents:
Five consumer trends turning the world upside down -- Consumer skepticism is at an all-time high -- The media is fragmented and so is the audience -- Who is in control of the marketing message? (Guess what. It's not you!) -- Businesses, improve your aim -- Consumers are mad as hell, and they're not going to take it anymore -- What's a marketer to do? (Start a conversation) -- Business blogging : your social media marketing headquarters -- Social networks strengthen your social graph -- Niche online communities can benefit your business -- Microblogging : social media marketing in 140 characters or less -- Lights! Camera! Action! Use online video to market your business -- Podcasting (overlooked, underutilized marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools -- A brief word about Web sites, e-mail marketing, and search engines -- Listening is the new marketing -- Now that you've listened, it's time to engage -- Measuring the effectiveness of your social media marketing plan.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.126 5 C48 2009 (Browse shelf(Opens below)) | Available | 5018535 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.126 Contemporary direct marketing / | HF 5415.126 5 B45 2014 The art of social selling : finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks / | HF 5415.126 5 B765 2006 How to use the Internet to advertise, promote and market your business or Web site-- with little or no money / | HF 5415.126 5 C48 2009 The digital handshake : seven proven strategies to grow your business using social media / | HF 5415.126 5 .C6363 2007 The art of digital branding / | HF 5415.126 5 D365 2011 E-marketing : theory and application / | HF 5415.126 5 E225 2013 E-marketing in developed and developing countries : emerging practices / |
Includes bibliographical references and index.
Five consumer trends turning the world upside down -- Consumer skepticism is at an all-time high -- The media is fragmented and so is the audience -- Who is in control of the marketing message? (Guess what. It's not you!) -- Businesses, improve your aim -- Consumers are mad as hell, and they're not going to take it anymore -- What's a marketer to do? (Start a conversation) -- Business blogging : your social media marketing headquarters -- Social networks strengthen your social graph -- Niche online communities can benefit your business -- Microblogging : social media marketing in 140 characters or less -- Lights! Camera! Action! Use online video to market your business -- Podcasting (overlooked, underutilized marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools -- A brief word about Web sites, e-mail marketing, and search engines -- Listening is the new marketing -- Now that you've listened, it's time to engage -- Measuring the effectiveness of your social media marketing plan.
There are no comments on this title.
Log in to your account to post a comment.