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The American television industry / Michael Curtin and Jane Shattuc.

By: Contributor(s): Series: International screen industriesPublication details: New York : Palgrave Macmillan, 2009.Description: 202 p. : ill. ; 24 cmISBN:
  • 9781844573370 (pbk.) :
  • 1844573370 (pbk.) :
Subject(s): LOC classification:
  • PN1992.3.U5 C87 2009
Contents:
Introduction -- Key Players -- Audiences and Advertising -- Television Programming -- Making TV on the Broadcast Networks -- Branded Cable Networks -- The New Economies of TV Information -- Conclusion.

Includes bibliographical references (p. [185]-192) and index.

Introduction -- Key Players -- Audiences and Advertising -- Television Programming -- Making TV on the Broadcast Networks -- Branded Cable Networks -- The New Economies of TV Information -- Conclusion.

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