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Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis.
Publication details: Thousand Oaks, Calif. : Sage Publications, c2004.Description: 203 p. : ill. ; 24 cmISBN:- 9780761922537 (pbk.) :
- 0761922539 (pbk.) :
- HF5823 .T273 2004
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5823 .T273 2004 (Browse shelf(Opens below)) | Available | 5013424 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5823 .S76 2007 Ads to icons : how advertising succeeds in a multimedia age / | HF 5823 .T23 1993 How to develop a successful advertising plan / | HF 5823 .T27 1998 Advertising and sales promotion strategy / | HF 5823 .T273 2004 Effective advertising : understanding when, how, and why advertising works / | HF 5823 .T83 2007 Adland : a global history of advertising / | HF5823.T83 2013 Adland : a global history of advertising / | HF 5823 .W455 1995 Advertising : principles & practice / |
Includes bibliographical references and index.
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