Normal view
MARC view
Understanding children as consumers / edited by David Marshall.
Series: Advanced marketing seriesPublication details: London : SAGE, 2010.Description: xvii, 262 p. : illISBN:- 9781847879271 (pbk.) :
- 1847879276 (pbk.) :
- 9781847879264 (hbk.) :
- 1847879268 (hbk.) :
- HF5415.32 .U63 2010
Contents:
Cover; Contents; Notes on Contributors; Preface and Acknowledgements; 1 - Introduction; Part I - Children as Consumers; 2 Developing as Consumers; 3 - Consumer Socialization in Families; 4 - Methodological and Design Issues in Research with Children; Part II - Encountering Marketing; 5 Children and the Market: An American Historical Perspective; 6 - Children and Brands; 7 - Children and Advertising; 8 - Children and Shopping; 9 - Children and Money; Part III: Kids' Stuff; 10 - Children and Food; 11 - Children and the Internet; 12 - Children and Fashion; Part IV: Looking Forward 13 - The Ethics of Marketing to Children14 - Children as 'Competent' Consumers; Index.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.32 .U63 2010 (Browse shelf(Opens below)) | Available | 5008396 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.32 .S75 2005 Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy / | HF 5415.32 .T46 2007 Buy, buy baby : how consumer culture manipulates parents and harms young minds / | HF 5415.32 .T95 2003 Living it up : America's love affair with luxury / | HF 5415.32 .U63 2010 Understanding children as consumers / | HF 5415.32 .V36 2012 Unconscious branding : how neuroscience can empower (and inspire) marketing / | HF 5415.32 .Z35 2003 How customers think : essential insights into the mind of the market / | HF 5415.32 .Z353 2008 Marketing metaphoria : what seven deep metaphors reveal about the minds of consumers / |
Includes bibliographical references and index.
Cover; Contents; Notes on Contributors; Preface and Acknowledgements; 1 - Introduction; Part I - Children as Consumers; 2 Developing as Consumers; 3 - Consumer Socialization in Families; 4 - Methodological and Design Issues in Research with Children; Part II - Encountering Marketing; 5 Children and the Market: An American Historical Perspective; 6 - Children and Brands; 7 - Children and Advertising; 8 - Children and Shopping; 9 - Children and Money; Part III: Kids' Stuff; 10 - Children and Food; 11 - Children and the Internet; 12 - Children and Fashion; Part IV: Looking Forward 13 - The Ethics of Marketing to Children14 - Children as 'Competent' Consumers; Index.
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