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Cracking the advertising code [videorecording] / produced and written by Judy Jennings; Director, Dan Simmons

Contributor(s): Publisher number: 3405 | Learning Zone ExpressPublication details: Owatonna, Minn. : Learning Zone Express, c2007.Description: 1 videodisc : sd., col. ; 4 3/4 in. + Study guideISBN:
  • 1571752404
  • 9781571752406
Subject(s): Genre/Form: LOC classification:
  • HF5822 .C73 2007
Production credits:
  • Executive producer, Melanie Nelson, Learning Zone Express; Editor, Bill Killian.
Subject: Celebrity endorsement, customer testimony and emotional appeal are some of the psychological ingredients of advertising that are directed toward teenage consumers.
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
DVDs DVDs American University in Dubai American University in Dubai AUDIO & DVD Collection DVD HF 5822 .C73 2007 (Browse shelf(Opens below)) Available 48456

DVD.

Closed captioned.

Celebrity endorsement, customer testimony and emotional appeal are some of the psychological ingredients of advertising that are directed toward teenage consumers.

Executive producer, Melanie Nelson, Learning Zone Express; Editor, Bill Killian.

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