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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
Series: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2006.Edition: 3rd ed. Rev. international edDescription: xxvii, 730 p. col. ill. 26 cmISBN:- 0077109368 (International ed.)
- HF5415.2 .H258 2006
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.2 .H258 2006 (Browse shelf(Opens below)) | Available | 49637 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.2 .G695 1989 The practical handbook and guide to focus group research / | HF 5415.2 .H253 2004 Market research in practice : a guide to the basics / | HF 5415.2 .H253 2013 Market research in practice : how to get greater insight from your market / | HF 5415.2 .H258 2006 Marketing research : within a changing information environment / | HF 5415.2 .H258 2009 Marketing research : in a digital information environment / | HF 5415.2 .J44 2010 Data-driven marketing : the 15 metrics everyone in marketing should know / | HF 5415.2 .K36 2009 Qualitative research : good decision making through understanding people, cultures and markets / |
Includes bibliographical references (p. 669-677) and indexes.
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