Normal view
MARC view
Positioning [videorecording] : how advertising shapes perception.
Publication details: Lake Zurich, Ill. : Learning Seed, c2004.Description: 1 videodisc (21 min.) : sd., col. ; 4 3/4 in. + 1 booklet (16 p. ; 18 cm.)Other title:- How advertising shapes perception
Contents:
Uses ideas from advertising, psychology, and mass communication to explore methods marketers use to shape consumer perception.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
DVDs
|
American University in Dubai | American University in Dubai | AUDIO & DVD Collection | DVD HF 5827.2 .P6 2004 (Browse shelf(Opens below)) | Available | 47413 |
Uses ideas from advertising, psychology, and mass communication to explore methods marketers use to shape consumer perception.
DVD.
Closed-captioned.
There are no comments on this title.
Log in to your account to post a comment.