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Packaging [videorecording] : the science of temptation / Learning Seed.

Contributor(s): Publisher number: 25101 | Learning Seed CoPublication details: Lake Zurich, Ill. : Learning Seed Co., 2001.Description: 1 videodisc (20 min.) : sd., col. ; 4 3/4 in. + 1 study guide (16 p. ; 18 cm.)ISBN:
  • 0917159152
Other title:
  • Science of temptation
Subject(s): Summary: Discusses the use of packaging as a marketing tool to distinguish products and influence consumers' perceptions of them.
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
DVDs DVDs American University in Dubai American University in Dubai AUDIO & DVD Collection DVD HF 5770 .P32 2001 (Browse shelf(Opens below)) Available 47427

Discusses the use of packaging as a marketing tool to distinguish products and influence consumers' perceptions of them.

DVD.

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