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Hidden in plain sight : how to find and execute your company's next big growth strategy / Erich Joachimsthaler.
Publication details: Boston, Mass. : Harvard Business School Press, c2007.Description: xiii, 253 p. : ill. ; 25 cmISBN:- 9781422101650 :
- 1422101657 :
- HF5415.153 .J63 2007
Contents:
Looking from the outside in -- Capturing the ecosystem of demand -- Creating the demand landscape--Reframing the opportunity space -- Structuring the opportunity space -- Formulating a strategic blueprint for action -- Creating customer advantage -- Connecting with and engaging customers -- Internalizing the innovation and growth agenda.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.153 .J63 2007 (Browse shelf(Opens below)) | Available | 5001124 |
Includes bibliographical references (p. 225-234) and index.
Looking from the outside in -- Capturing the ecosystem of demand -- Creating the demand landscape--Reframing the opportunity space -- Structuring the opportunity space -- Formulating a strategic blueprint for action -- Creating customer advantage -- Connecting with and engaging customers -- Internalizing the innovation and growth agenda.
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