The publicity handbook : the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air / David R. Yale with Andrew J. Carothers.

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Publication details: Chicago, Ill. : NTC Business Books, c2001.Edition: New edDescription: xvi, 448 p. ; 23 cmISBN:

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HD 59 .Y33 2001 (Browse shelf(Opens below))	Available		5002365

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Previous	HD 59 .S365 2012 Rethinking reputation : how PR trumps marketing and advertising in the new media world /	HD 59 .S4518 1997 Connecting online : creating a successful image on the Internet /	HD 59 .W43 2014 Strategic financial and investor communications : the stock price story /	HD 59 .Y33 2001 The publicity handbook : the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air /	HD 59.2 .C84 2003 Identity design that works : secrets for successful identity design /	HD 59.2 .D38 2003 Corporate reputation and competitiveness /	HD 59.2 .E54 2000 Designing identity : graphic design as a business strategy /	Next

Includes bibliographical references and index.

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